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Our Story

#GirlBoss Empower Your Style
AURI is a community-powered brand with a mission to provide life-enriching experiences from all things clothing to well-being. More than just fashion, AURI provides a cool and eclectic array of lifestyle products to compliment your day to day.
AURI was launched in 2020, during a hard time where the world was fighting against a pandemic. Our ideology was clear from the inception that we wanted to build a community to inspire and uplift for a better self. We could not have come at a better time and we want to do you proud. 
We welcome you to our community, a haven to inspire, to share & to shop. Created with YOU in mind because
"Actually, you are the inspiration".






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