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25% OFF : For Selected Normal Price Item.

New Sale Styles Added : Up to 70% Off

Our Story


Founded in 2020, AURI is a community-centric fashion brand with a mission to provide you with the most comfortable & versatile clothing that suits your everyday.

Our ideology was clear from the inception: we wanted to build a community to inspire and uplift for a better self, to feel good from the inside.


We believe that everyone deserves to experience comfort in its truest form.

When did fashion and confidence become synonymous with discomfort and accepted as the norm? We’re here to help women like you find the comfort you deserve.

Pop in for a visit at any of our retail experiences or online store for matching mummy & mini outfits too.

We welcome you to our community, a place to inspire, to share & to shop.

Created with YOU in mind because "Actually, you are the inspiration".